Digital and Print Specs

DESKTOP BROWSER CREATIVE SPECIFICATIONS

CREATIVE DIMENSIONS

300X250 pixels


300×600 pixels


728×90 pixels


970×90 pixels


970×250 pixels


FILE FORMAT

.jpeg, .gif, animated .gif, html5


MAXIMUM FILE SIZE

200 kb


ANIMATION LENGTH

15 seconds


CREATIVE DEADLINES

STANDARD BANNER CAMPAIGNS

5 business days prior to launch date


RICH MEDIA CAMPAIGNS

10 business days prior to launch date


AD TRAFFICKING

CHRONICLE-TRAFFICKED ADS

Advertiser must submit the image file along with alive, click-through URL


THIRD-PARTY AD TRAFFICKING

We glady accepts tags from third-party ad servers. The Chronicle is a DoubleClick DART site. Below are the specifications for banner tags


If trafficked through DoubleClick, tags must be formatted as internal redirects

Images may be .jpeg, .gif, or animated .gif


If trafficked through a third-party ad server other than DoubleClick, tags must be formatted as standard redirects


RICH MEDIA

RICH MEDIA

Default creative must be submitted with all rich media files


Audio/Video: User initiated (on-click) only ad must display visual “stop” or “pause” button


Frames per second: minimum of 24 fps


Prior to submission, creative should be tested for stability across all user platforms


DAILY BRIEFING (Text Only)

HEADLINE

Will be standard, ‘A Message From [advertiser name]’


Max 140 characters, not including Chronicle-provided headline or URL


Can be hyperlinked or separate


NEWSLETTERS

CREATIVE DIMENIONS

300 x 250 pixels (no animation)


URL

Destination URL needs to be provided


EMAIL BLAST

REQUIRED INFORMATION

HTML message copy as either an .htm or .html file. This file must contain working URLs. Subject line for message. Target personas and quantity. Desired date range for deployment .Suppression file of any email addresses to omit from the send. File containing opt-outs and/or any other email addresses which should be suppressed from the send.


CREATIVE DEADLINE

Ten business days prior to scheduled mailing date


EMAIL DESIGN BEST PRACTICES

Email text should not be longer than 350 words.
HTML message should be no more than 650 pixels wide.
All images must be hosted on the client’s server.
Alt-text should be coded for images embedded within HTML file.
Images should be defined as clickable links to the primary URL for message.
Subject lines should not be more than 75 characters.
Limit the size of images in emails to not more than one third of your message area. Best practice dictates that it should be closer to 15-20% unless your image is eye-catching and strongly related to the product offered.


EMAIL LIST DATA CARD

ROLE

Faculty:

  • Tenured Faculty (Professor, Associate Professor)
  • Tenure-track (Assistant Professor)
  • Department Chair
  • Non-tenured (Lecturer, Instructor)
  • Part-time/Adjunct (Adjunct/Adjunct Professor)
  • Graduate/PhD Student Post-doc

Administrator:

  • President (CEO, Chancellor)
  • Provost
  • Dean
  • Vice President
  • Director
  • Manager or Other Staff
  • Chief Business Officer, Chief Finanacial Officer
  • Chief Technology Officer, Chief Information Officer

Other Roles:

  • Librarian
  • Trustee

AREA OF FOCUS

Admissions:

  • Development and Advancement Finance
  • Global Education Issues
  • Government
  • Human Resources
  • Innovation and Change
  • Leadership and Governance
  • Marketing and Communications
  • Research
  • Student Affairs
  • Teaching
  • Technology
  • Workforce and Careers

FILE FORMAT

Format accepted: .mov, .avi., .wmv, .flv, .mp4, .mpg.

The highest available quality video file should be submitted. The video file will be optimized for delivery based on the device and the viewer’s available bandwidth, and will scale appropriately to the size of the player that the ad is viewed in.


CLOSE BUTTON (optional)

40×40 pixels or larger .jpg or .png file


VIDEO ASPECT RATIO

31/12/1899 16:09:00


VIDEO FRAME RATE

24-30 fps


VIDEO LENGTH

5 to 15 seconds


SUBMISSION DEADLINE

10 business days prior to launch date


SIZE DIMENSIONS (width x depth)

QUARTER-PAGE VERTICAL

2⅜” × 13½” | 60 × 343 mm

QUARTER-PAGE HORIZONTAL

5” × 6⅝” | 127 × 168 mm

HALF-PAGE VERTICAL

5″ × 13½” | 127 × 343 mm

HALF-PAGE HORIZONTAL

10¼” × 6⅝” | 260 × 168 mm

JUNIOR PAGE

10¼” × 9″ | 260 × 228 mm

TABLOID PAGE

10¼” × 13½” | 260 × 343 mm

CENTER STAGE

16⅓” x 8⅙” | 415 x 207 mm

HALF-PAGE SPREAD

21½” × 6⅝” | 546 × 168 mm

TABLOID-PAGE SPREAD

21½” × 13½” | 546 × 343 mm

SIZE DIMENSIONS (width x depth)

QUARTER-PAGE VERTICAL

2⅛” × 13″ | 54 × 330 mm

QUARTER-PAGE HORIZONTAL

4⅝” × 6⅜” | 117 × 162 mm

HALF-PAGE VERTICAL

4⅝”× 13″ | 117 × 330 mm

HALF-PAGE HORIZONTAL

9½” × 6½” | 241 × 165 mm

JUNIOR PAGE

7″× 10″ | 178 × 254 mm

TABLOID PAGE BLEED

11¼” × 14⅞” | 285 × 377 mm

TABLOID PAGE

9½”x 13” | 260 x 343 mm

JUNIOR SPREAD

15¼” × 10” | 387 × 254 mm

TABLOID-PAGE SPREAD BLEED

22″ × 14⅞” | 558 × 377 mm

TABLOID-PAGE SPREAD

20¼ x 13” | 514 x 330 mm

MATERIALS SPECIFICATIONS

METHOD OF BINDING

Folded, not stitched


PUBLICATION TRIM SIZE

11 3/8″ wide, 15″ deep (289x381mm)

4 columns per page


TYPE-PAGE SIZE

10 1/4″ wide, 13 1/2″ deep (260×343 mm).
Margin at fold measures 1/2″ (13mm)
In ads that bleed into gutters, vital advertising matter should be kept within a width of 10 1/4″
(260mm) to allow for variations in folding.


COLUMN WIDTHS

Single column, 1.343″. 2 columns, 5″. 3 columns 7″. 4 columns 10.25″.


DEPTH OF COLUMN

13.5”


BLEED SPECIFICATIONS

Bleed is available at fold margins only for tabloid-page spreads


ACCEPTABLE MATERIALS

The Chronicle accepts black-and-white and four-color, camera-ready materials in high resolution PDF format. We do not offer typesetting services.


PRINTING

The Chronicle of Higher Education is printed by non-heatset process in tabloid format on 35-lb. premium groundwood paper.


PRESS GAIN

Our expected press gain of 30% to 35% should be taken into consideration when preparing both black-and-white and four-color materials.


COLOR

Color ads must be four-color process only. No PMS or RGB colors can be used. The maximum color density is 240.


TYPE

We recommend using at least 10-point, sans-serif type (bold or medium-weight) when reversing type out of one color and at least 14-point when reversing out of four-color. When using color type, we recommend using no more than two colors and at least 14 point, sand-serif type (bold or medium weight).


SUBMISSIONS

FILE FORMATS

PDF files (Adobe Acrobat, high-resolution press quality). The document must be set to the ad size.


IMAGES

Halftone images should be 300 dpi and line art images should be 600-1200 dpi. Prepare color images as CMYK.


COLOR-CORRECTING

The Chronicle will not color correct digital ads without authorization. We will, however, use our internal settings, which are optimized for newspaper printing, when processing digital ads.


METHOD OF DELIVERY

Digital ads may be submitted via email to AdOps@chronicle.com


SPONSOR CONTENT SPECS

ARTICLE MUST INCLUDE

Main headline (max. 50 words)
Your logo, no wider than 200 pixels


ARTICLE FORMAT

Please submit articles in Microsoft Word or Plain Text
Text should be between 450-1500 words in length (ideal is 450-700)


PHOTO FORMAT

Photos should be submitted in .jpg or .png format.
We recommend you submit 2-3 photos


VIDEO FORMAT

Youtube links preferred.
Use the following specs if YouTube link isn’t available:
The highest available quality video file should be submitted. The video file will be optimized for delivery based on the device and the viewer’s available bandwidth, and will scale appropriately to the size of the player that the ad is viewed in
Format accepted: .mov, .avi., .wmv, .flv, .mp4, .mpg.
Recommended video aspect ratio is 16:9
Recommended video frame rate: 24-30 fps


SPONSOR CONTENT GUIDE

WHAT IS SPONSOR CONTENT

FORM: native ads match the visual design of the experience they live within, and look and feel like natural content.

FUNCTION: native ads must behave consistently with the native user experience, and function just like natural content


DEVELOP AN OBJECTIVE AND TOPIC

Sponsor content gives you the opportunity to raise awareness of your unique programs and core values, and enhances your ability to recruit and retain the best and brightest faculty members and staff.

Determine why you’re running sponsor content. Do you want to bring awareness to a specific product or service? Highlight a client success story?
Popular topics include:

  • Research and development
  • Community involvement
  • Innovation. You can also

Repurpose your existing content – you can convert a blog post, PowerPoint, or conference presentation into a sponsor content article.

Content that has performed well for your institution on social media will likely perform well as sponsor content.


MEASUREMENT

The Chronicle will track impressions, views, and time spent on page.
To maximize the reach of your article, we encourage you to promote your content internally and externally within your institution. Let your students and faculty know where they can find your content and share with your larger community through social media.


PHASE 1

MUST INCLUDE

Must Include:

  • Webcast abstract or overview
  • title of the event
  • three key audience take-aways.
  • Speaker bios – no longer than 50 words (if possible).
  • Speaker images – file format: .jpeg, .gif.
  • Logo in vector-based CMYK .eps format, or high-res .png file.
  • Brand guidelines or a style guide that The Chronicle’s design and marketing teams can refer to when building the webcast’s promotional assets.
  • Confirmation on registration page form fields.
  • Confirmation on three target personas.

CREATIVE DEADLINE

Eight weeks prior to webinar date


PHASE 2

SLIDE SHOW
  • PowerPoint presentation for live event – 4:3 or 16:9 aspect ratio
  • Seed questions (will be uploaded to webinar platform prior rehearsal & event
  • PDFs of any resources / case studies that will be available to audience.

CREATIVE DEADLINE

Three weeks prior to webinar date


Let’s Get Started

Contact us to find out how The Chronicle can help you achieve your marketing goals.

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