DESKTOP BROWSER CREATIVE SPECIFICATIONS | |
CREATIVE DIMENSIONS |
320×50 pixels 300X250 pixels 300×600 pixels 728×90 pixels 970×90 pixels 970×250 pixels |
FILE FORMAT |
.jpeg, .gif, animated .gif, html5 |
MAXIMUM FILE SIZE |
200 kb |
ANIMATION LENGTH |
15 seconds |
CREATIVE DEADLINES | |
STANDARD BANNER CAMPAIGNS |
5 business days prior to launch date |
RICH MEDIA CAMPAIGNS |
10 business days prior to launch date |
AD TRAFFICKING | |
CHRONICLE-TRAFFICKED ADS |
Advertiser must submit the image file along with alive, click-through URL |
THIRD-PARTY AD TRAFFICKING |
We glady accepts tags from third-party ad servers. The Chronicle is a DoubleClick DART site. Below are the specifications for banner tags If trafficked through DoubleClick, tags must be formatted as internal redirects Images may be .jpeg, .gif, or animated .gif If trafficked through a third-party ad server other than DoubleClick, tags must be formatted as standard redirects |
RICH MEDIA | |
RICH MEDIA |
Default creative must be submitted with all rich media files Audio/Video: User initiated (on-click) only ad must display visual “stop” or “pause” button Frames per second: minimum of 24 fps Prior to submission, creative should be tested for stability across all user platforms |
DAILY BRIEFING (Text Only) | |
HEADLINE |
Will be standard, ‘A Message From [advertiser name]’ Max 140 characters, not including Chronicle-provided headline or URL Can be hyperlinked or separate |
NEWSLETTERS | |
CREATIVE DIMENIONS |
300 x 250 pixels (no animation) 970×250 pixels(no animation) |
URL |
Destination URL needs to be provided |
EMAIL BLAST | |
REQUIRED INFORMATION |
HTML message copy as either an .htm or .html file. This file must contain working URLs. Subject line for message. Target personas and quantity. Desired date range for deployment .Suppression file of any email addresses to omit from the send. File containing opt-outs and/or any other email addresses which should be suppressed from the send. |
CREATIVE DEADLINE |
Ten business days prior to scheduled mailing date |
EMAIL DESIGN BEST PRACTICES |
Email text should not be longer than 350 words. |
EMAIL LIST DATA CARD | |
ROLE |
Faculty:
Administrator:
Other Roles:
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AREA OF FOCUS |
Admissions:
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FILE FORMAT |
Format accepted: .mov, .avi., .wmv, .flv, .mp4, .mpg. The highest available quality video file should be submitted. The video file will be optimized for delivery based on the device and the viewer’s available bandwidth, and will scale appropriately to the size of the player that the ad is viewed in. |
CLOSE BUTTON (optional) |
40×40 pixels or larger .jpg or .png file |
VIDEO ASPECT RATIO |
31/12/1899 16:09:00 |
VIDEO FRAME RATE |
24-30 fps |
VIDEO LENGTH |
5 to 15 seconds |
SUBMISSION DEADLINE |
10 business days prior to launch date |
SIZE DIMENSIONS (width x depth) | |||
TABLOID-PAGE SPREAD (Bleed) |
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HALF-PAGE SPREAD (Bleed) |
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CENTER STAGE |
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TABLOID PAGE (Bleed) |
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BACK-PAGE (Bleed) |
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JUNIOR PAGE |
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HALF-PAGE HORIZONTAL |
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HALF-PAGE VERTICAL |
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QUARTER-PAGE HORIZONTAL |
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QUARTER-PAGE VERTICAL |
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ADSCAPE |
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SIZE DIMENSIONS (width x depth) | |||
QUARTER-PAGE VERTICAL |
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QUARTER-PAGE HORIZONTAL |
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HALF-PAGE VERTICAL |
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HALF-PAGE HORIZONTAL |
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JUNIOR PAGE |
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TABLOID PAGE BLEED |
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TABLOID PAGE |
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JUNIOR SPREAD |
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TABLOID-PAGE SPREAD BLEED |
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TABLOID-PAGE SPREAD |
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MATERIALS SPECIFICATIONS | |
METHOD OF BINDING |
Folded, stitched |
PUBLICATION TRIM SIZE |
10.75″ wide, 14.375″ deep |
TYPE-PAGE SIZE |
9.5” wide, x 12.375″ deep. |
COLUMN WIDTHS |
Two columns, 3.7″ (94mm). |
DEPTH OF COLUMN |
12.375 inches (314mm). |
BLEED SPECIFICATIONS |
Bleed is available at fold margins only for tabloid-page spreads and center stage |
ACCEPTABLE MATERIALS |
The Chronicle accepts black-and-white and four-color camera-ready materials in high resolution PDF format. If you are unable to submit your black-and-white ad in electronic format, subject to the specifications below, we can typeset your ad at no additional charge. We do not offer typesetting services for four-color ads. |
PRESS GAIN |
Our expected press gain of 20% should be taken into consideration when preparing both black-and-white and four-color materials. |
COLOR |
Color ads must be four-color process only. No PMS or RGB colors can be used. The maximum color density is 240. |
TYPE |
We recommend using at least 8-point sans-serif type when reversing type out of one color and at least 10-point when reversing out of four-color. When using color type, we recommend using no more than two colors and at least 12.5-point sans-serif type (bold or medium-weight). |
SUBMISSIONS | |
FILE FORMATS |
PDF files (Adobe Acrobat, high-resolution press quality). The document must be set to the ad size. |
IMAGES |
Halftone images should be 300 dpi and line art images should be 600-1200 dpi. Prepare color images as CMYK. |
FONTS |
PDFs that contain OpenType or Adobe Type 1 fonts are acceptable. We cannot accept PDFs that contain TruType fonts, and reserve the right to substitute our fonts in files that contain TruType fonts. |
COLOR-CORRECTING |
The Chronicle will not color correct digital ads without authorization. We will, however, use our internal settings, which are optimized for newspaper printing, when processing digital ads |
METHOD OF DELIVERY |
Digital ads may be submitted via e-mail to AdOps@chronicle.com |
SPONSOR CONTENT SPECS | |
ARTICLE MUST INCLUDE |
Main headline (max. 20 words) |
ARTICLE FORMAT |
Please submit articles in Microsoft Word or Plain Text |
PHOTO FORMAT |
Photos should be submitted in .jpg or .png format. |
VIDEO FORMAT |
Youtube links preferred. |
SPONSOR CONTENT GUIDE | |
WHAT IS SPONSOR CONTENT |
FORM: native ads match the visual design of the experience they live within, and look and feel like natural content. FUNCTION: native ads must behave consistently with the native user experience, and function just like natural content |
DEVELOP AN OBJECTIVE AND TOPIC |
Sponsor content gives you the opportunity to raise awareness of your unique programs and core values, and enhances your ability to recruit and retain the best and brightest faculty members and staff. Determine why you’re running sponsor content. Do you want to bring awareness to a specific product or service? Highlight a client success story?
Repurpose your existing content – you can convert a blog post, PowerPoint, or conference presentation into a sponsor content article. Content that has performed well for your institution on social media will likely perform well as sponsor content. |
MEASUREMENT |
The Chronicle will track impressions, views, and time spent on page. |
PHASE 1 | |
MUST INCLUDE |
Must Include:
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CREATIVE DEADLINE |
Eight weeks prior to webinar date |
PHASE 2 | |
SLIDE SHOW |
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CREATIVE DEADLINE |
Three weeks prior to webinar date |
Let’s Get Started
Contact us to find out how The Chronicle can help you achieve your marketing goals.