Digital and Print Specs

320×50 pixels

300X250 pixels

300×600 pixels

728×90 pixels

970×90 pixels

970×250 pixels

.jpeg, .gif, animated .gif, html5

200 kb

15 seconds

5 business days prior to launch date

10 business days prior to launch date

Advertiser must submit the image file along with alive, click-through URL

We glady accepts tags from third-party ad servers. The Chronicle is a DoubleClick DART site. Below are the specifications for banner tags

If trafficked through DoubleClick, tags must be formatted as internal redirects

Images may be .jpeg, .gif, or animated .gif

If trafficked through a third-party ad server other than DoubleClick, tags must be formatted as standard redirects

Default creative must be submitted with all rich media files

Audio/Video: User initiated (on-click) only ad must display visual “stop” or “pause” button

Frames per second: minimum of 24 fps

Prior to submission, creative should be tested for stability across all user platforms

Will be standard, ‘A Message From [advertiser name]’

Max 140 characters, not including Chronicle-provided headline or URL

Can be hyperlinked or separate

300 x 250 pixels (no animation)

970×250 pixels(no animation)

Destination URL needs to be provided

HTML message copy as either an .htm or .html file. This file must contain working URLs. Subject line for message. Target personas and quantity. Desired date range for deployment .Suppression file of any email addresses to omit from the send. File containing opt-outs and/or any other email addresses which should be suppressed from the send.

Ten business days prior to scheduled mailing date

Email text should not be longer than 350 words.
HTML message should be no more than 650 pixels wide.
All images must be hosted on the client’s server.
Alt-text should be coded for images embedded within HTML file.
Images should be defined as clickable links to the primary URL for message.
Subject lines should not be more than 75 characters.
Limit the size of images in emails to not more than one third of your message area. Best practice dictates that it should be closer to 15-20% unless your image is eye-catching and strongly related to the product offered.

Faculty:

• Tenured Faculty (Professor, Associate Professor)
• Tenure-track (Assistant Professor)
• Department Chair
• Non-tenured (Lecturer, Instructor)
• Part-time/Adjunct (Adjunct/Adjunct Professor)
• Graduate/PhD Student Post-doc

Administrator:

• President (CEO, Chancellor)
• Provost
• Dean
• Vice President
• Director
• Manager or Other Staff
• Chief Business Officer, Chief Finanacial Officer
• Chief Technology Officer, Chief Information Officer

Other Roles:

• Librarian
• Trustee

Admissions:

• Development and Advancement Finance
• Global Education Issues
• Government
• Human Resources
• Innovation and Change
• Leadership and Governance
• Marketing and Communications
• Research
• Student Affairs
• Teaching
• Technology
• Workforce and Careers

Format accepted: .mov, .avi., .wmv, .flv, .mp4, .mpg.

The highest available quality video file should be submitted. The video file will be optimized for delivery based on the device and the viewer’s available bandwidth, and will scale appropriately to the size of the player that the ad is viewed in.

40×40 pixels or larger .jpg or .png file

31/12/1899 16:09:00

24-30 fps

5 to 15 seconds

10 business days prior to launch date

Folded, stitched

10.75″ wide, 14.375″ deep
(273x365mm)
Five columns per page.

9.5” wide, x 12.375″ deep.
(241x314mm)
Margin at fold measures 1/2″ (13mm)
In ads that bleed into gutters, vital advertising matter should be kept within a width of 9.5”
(241mm) to allow for variations in folding.

Two columns, 3.7″ (94mm).
Three columns, 5.65″ (143mm).
Four columns, 7.57″ (192mm).
Five columns, 9.5″(314mm).

12.375 inches (314mm).

Bleed is available at fold margins only for tabloid-page spreads and center stage

The Chronicle accepts black-and-white and four-color camera-ready materials in high resolution PDF format. If you are unable to submit your black-and-white ad in electronic format, subject to the specifications below, we can typeset your ad at no additional charge. We do not offer typesetting services for four-color ads.
Ads to be designed by The Chronicle will require upfront submission of an approved client logo and any associated images.

Our expected press gain of 20% should be taken into consideration when preparing both black-and-white and four-color materials.

Color ads must be four-color process only. No PMS or RGB colors can be used. The maximum color density is 240.

We recommend using at least 8-point sans-serif type when reversing type out of one color and at least 10-point when reversing out of four-color. When using color type, we recommend using no more than two colors and at least 12.5-point sans-serif type (bold or medium-weight).

PDF files (Adobe Acrobat, high-resolution press quality). The document must be set to the ad size.

Halftone images should be 300 dpi and line art images should be 600-1200 dpi. Prepare color images as CMYK.

PDFs that contain OpenType or Adobe Type 1 fonts are acceptable. We cannot accept PDFs that contain TruType fonts, and reserve the right to substitute our fonts in files that contain TruType fonts.

The Chronicle will not color correct digital ads without authorization. We will, however, use our internal settings, which are optimized for newspaper printing, when processing digital ads

Digital ads may be submitted via e-mail to AdOps@chronicle.com

Main headline (max. 20 words)
Your logo, no wider than 200 pixels

Please submit articles in Microsoft Word or Plain Text
Text should be between 700-1500 words in length (ideal is 750-1250)

Photos should be submitted in .jpg or .png format.
We recommend you submit 3-6 photos

Youtube links preferred.
Use the following specs if YouTube link isn’t available:
The highest available quality video file should be submitted. The video file will be optimized for delivery based on the device and the viewer’s available bandwidth, and will scale appropriately to the size of the player that the ad is viewed in
Format accepted: .mov, .avi., .wmv, .flv, .mp4, .mpg.
Recommended video aspect ratio is 16:9
Recommended video frame rate: 24-30 fps

FORM: native ads match the visual design of the experience they live within, and look and feel like natural content.

FUNCTION: native ads must behave consistently with the native user experience, and function just like natural content

Sponsor content gives you the opportunity to raise awareness of your unique programs and core values, and enhances your ability to recruit and retain the best and brightest faculty members and staff.

Determine why you’re running sponsor content. Do you want to bring awareness to a specific product or service? Highlight a client success story?
Popular topics include:

• Research and development
• Community involvement
• Innovation. You can also

Repurpose your existing content – you can convert a blog post, PowerPoint, or conference presentation into a sponsor content article.

Content that has performed well for your institution on social media will likely perform well as sponsor content.

The Chronicle will track impressions, views, and time spent on page.
To maximize the reach of your article, we encourage you to promote your content internally and externally within your institution. Let your students and faculty know where they can find your content and share with your larger community through social media.

Must Include:

• Webcast abstract or overview
• title of the event
• three key audience take-aways.
• Speaker bios – no longer than 50 words (if possible).
• Speaker images – file format: .jpeg, .gif.
• Logo in vector-based CMYK .eps format, or high-res .png file.
• Brand guidelines or a style guide that The Chronicle’s design and marketing teams can refer to when building the webcast’s promotional assets.
• Confirmation on registration page form fields.
• Confirmation on three target personas.

Eight weeks prior to webinar date

• PowerPoint presentation for live event – 4:3 or 16:9 aspect ratio
• Seed questions (will be uploaded to webinar platform prior rehearsal & event
• PDFs of any resources / case studies that will be available to audience.

Three weeks prior to webinar date